I've spent two decades on the floor of hot tub showrooms, swim spa stores, and pool retailers across the Pacific Northwest. I know this industry from the inside.
I started in this business as a young guy fascinated by the magic of water and warmth. I worked my way through every role: sales, service, management, ownership. I've sold tubs to retired couples buying their first one and to multi-millionaires building their dream backyards.
Along the way, I noticed something. The dealers who were thriving weren't necessarily the ones with the best products, the biggest showrooms, or the lowest prices. They were the ones with the best systems. Capturing leads. Following up. Training their teams. Treating customers like family long after the sale.
And the dealers who were struggling? They had great products, hard-working teams, and good intentions. They were drowning in admin work, missing leads, and watching deals slip away because nobody had time to follow up.
I watched a dealer lose a $15,000 sale because nobody answered the chat at 9pm on a Tuesday. The customer bought from a competitor the next morning. That dealer's family didn't get groceries that week. That moment is why this exists.
For years I'd watched expensive consultants sell expensive software to dealers who couldn't afford either. The systems were complicated. The promises were vague. The results were inconsistent.
Then AI got good. Really good. Tools that used to require teams of engineers can now be set up by one person who knows what to build. Suddenly the playing field shifted. Independent dealers can compete with the big chains again, if they have the right systems.
I built Dealer Growth AI because the dealers I love working with deserved better tools and someone who actually understood their business. Not a tech bro. Not a generalist consultant. Someone who's lived their reality.
Two decades in the industry. Relationships with manufacturers, dealers, and reps from Alaska to Arizona. A working knowledge of every CRM, automation tool, and AI platform that matters. And a genuine commitment to your success that goes beyond the contract.
I'm not the cheapest option. I'm not the only option. But if you want someone who's been on your side of the counter, who understands what a Saturday in March feels like, and who'll tune your systems month after month until they hum, that's me.
Spokane Valley, WA. Married to my high school sweetheart Carolyn. Two boys, ages 12 and 17. Faith and family come first, always.
The North Star is this: dealers who work with me wake up to fewer fires, close more deals, and have more time for the things that actually matter. Their kids' soccer games. Their faith communities. Their own backyards.
If that vision resonates, let's talk.
A 30-minute discovery call. Free. No pitch deck. We talk through your dealership and whether this approach is right for you.